How Sheng became the unofficial language of Kenyan advertising
From matatu art to primetime jingles, Sheng has moved from street slang to boardroom strategy — and brands that get it wrong find out fast.
From matatu art to primetime jingles, Sheng has moved from street slang to boardroom strategy — and brands that get it wrong find out fast.
A small circuit of weekday sets is drawing a younger crowd into a scene that nearly disappeared — built less on nostalgia than on new talent.